In 2018 the Exelon Corporation requested the design of a cohesive brand that could be utilized for a series of conferences spanning throughout the country from Washington D.C. to Chicago. With approximately 10 million customers, the Exelon company is a major distributor of natural gas and electricity in the United States. The chosen logo for the conference nods to Exelon’s ability to “power up” cities; composed of multiple intersecting power lines that meet to form landmarks distinct to each conference location.
The logo and brand were used throughout the conference to create an immersive environment for attendees to discuss major industry topics. From the stage to the registration desk, to a down-time lounge, the spaces were transformed through the use of the brand’s logo, colors, and intersecting lines. Attendees were also given branded giveaways such as notebooks and pens.
Created for Design Foundry Events under the direction of Event Designers, Meghan Malik and Samina Vieth. Event was for the client Exelon.